faq infographic
The Challenge
Death with Dignity is a nonprofit group that advocates for the rights of terminally ill patients, palliative care, and end-of-life options across the United States.
The public needs to understand Death with Dignity so that they can better support our movement in person and online. In this project, I set out to clear up some of their confusion by assembling an infographic that would answer some of the most common questions and concerns about Death with Dignity.
our new branding
Death with Dignity had recently undergone an extreme rebranding process, so they had a new, bold color palette with strong contrasts, punchy fonts, and a straightforward, no-nonsense tone. I always made a point to use this new palette to its fullest extent, and our audience loved it.
But the world infographics (and our Medium page) was a new landscape, and one I was eager to explore.
Competitive Analysis
Infographics were a new medium for me, so I wanted to spend a lot of time researching for it beforehand.
There are many types of infographics- text heavy or data heavy, simple or complex, colorful or limited palette. Every element of an infographic needs to be chosen with care. Everything present should be directly helping the user understand the information presented.
For this project, I wanted to make sure to balance the branding and colors of Death with Dignity with the information, in order to reach beyond our usual supporter audience.
Initial Comps
These are my first drafts of the infographic. Originally, we had planned on using a strongly vertical format, to be sent out as part of an email blast to our supporter list.
I started playing with background shapes in order to help draw the eye downward through the email. The first infographic felt way too busy, and I wasn’t fully satisfied with the overall layout.
Feedback
I liked the way the bullet points were broken out into clearly visible sections, but I clearly needed to simplify the busy background.
I added more simplistic graphics, without the confusing back-and-forth color changes within a single sentence. My team agreed that this significantly increased the readability and made the graphic as a whole feel much smoother.
Later, we changed course to a Medium article instead, which would be more easily shareable and hopefully reach a larger audience. As a result, I changed the graphic to a much shorter horizontal layout.
final adjustments
The final graphic is easily comprehensible, and suits the medium we adjusted it to. In the end, the move to Medium was a thoroughly successful one- we felt our audience shift as they flooded in, and we started releasing new updates multiple times a week. This project was part of the foundation of our Medium page, and it exploded with success.