Print & Digital Advertising
I was asked to work with Rhode Island Spirits, a local distillery in Providence, to help them launch their nationwide Ship to Home campaign and work on getting more traffic to the tasting room.
Rhode Island Spirits
Photo ads
With the photos I was given, I was able to put together a variety of copy and images for the Google Ads campaign to work with.
We decided to operate with two separate audiences: the queer community and allies, who would want to specifically support a queer-owned business like them, and foodies, who would be interested in their hand-foraged, locally-distilled spirits.
I created different media for these audiences, and gradually honed the ads down into the pieces that worked best for each one.
Event flyers
I also created a series of posters for different events, starting with the announcement of their Ship to Home campaign. I had a lot of fun thinking of new and interesting ways to present the same photos and textures I was given for the Ads campaigns in print form.